Advertising Specialist creates and manages strategic marketing campaigns to promote products, services, or brands through various channels, aiming to attract and engage target audiences.
An Advertising Specialist is responsible for devising, implementing, and overseeing advertising campaigns to promote products, services, or brands. They strategically select the most suitable channels such as digital, print, broadcast, or social media to reach the intended audience effectively. This role involves market research, creative content development, budget management, and analysing campaign performance to ensure optimal results. Advertising Specialists collaborate closely with marketing teams, creative agencies, and clients to align campaigns with business objectives.