Copywriter

Copywriters use their creative writing skills to come up with the wording and audio scripts which accompany visuals used an advert.

A copywriter writes the wording for advertisements and scripts for TV, film, radio and online commercials and thinks up ideas for complete advertising campaigns in all media. They gather information about the product or service and its potential customers.

Once the objectives of a particular assignment have been determined, the copy-writer and the art director team up to think out and design a campaign and decide how best the campaign objectives can be achieved by communicating this particular campaign persuasively to the target market. They may consult other advertising agency specialists and the client.

The copywriter also writes all types of promotional or informational booklets, sales promotional materials or merchandising campaign materials. The online media has opened up opportunities for copywriters to create advertising for webpages, including social media marketing and advertising, either working in an employed position or as a freelancer.

Personal Requirements

have an appropriate writing or journalistic-type background
be able to work with different styles of music
be creative and imaginative
be a clear and logical thinker
be able to communicate ideas in writing and in speech
be willing to work with and test new and unusual ideas
be able to work under deadline pressures
be willing to accept criticism

Employment

advertising agencies
advertisers such as department stores
the media (radio, television, newspapers and magazines)
professional and trade organisations

Getting Started

try to obtain vacation work in a company employing copywriters
make an appointment to speak to a copywriter

Programmes

Diploma in Media Practices

Related Occupations

Editor

Photographer

Marketing Manager