Copywriters use their creative writing skills to come up with the wording and audio scripts which accompany visuals used an advert.
A copywriter writes the wording for advertisements and scripts for TV, film, radio and online commercials and thinks up ideas for complete advertising campaigns in all media. They gather information about the product or service and its potential customers.
Once the objectives of a particular assignment have been determined, the copy-writer and the art director team up to think out and design a campaign and decide how best the campaign objectives can be achieved by communicating this particular campaign persuasively to the target market. They may consult other advertising agency specialists and the client.
The copywriter also writes all types of promotional or informational booklets, sales promotional materials or merchandising campaign materials. The online media has opened up opportunities for copywriters to create advertising for webpages, including social media marketing and advertising, either working in an employed position or as a freelancer.