E-Commerce Specialist

An E-Commerce Specialist is responsible for managing and optimising all aspects of online sales channels for a company. They develop and implement strategies to increase online visibility, drive traffic, and improve conversion rates. The specialist collaborates with cross-functional teams to ensure a seamless online shopping experience and is responsible for monitoring and analysing performance metrics to identify areas for improvement.


  • Develop and execute e-commerce strategies to drive online sales and achieve revenue targets.
  • Manage the company's online sales channels, including the website and various marketplaces.
  • Optimise product listings, descriptions, and images to improve search rankings and increase conversion rates.
  • Conduct market research to identify trends, competitive landscape, and customer preferences.
  • Implement digital marketing campaigns, including search engine optimisation (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing.
  • Monitor and analyse website analytics, sales data, and customer feedback to identify opportunities for improvement.
  • Collaborate with the IT team to ensure the website is functioning optimally and provide a seamless user experience.
  • Stay updated with the latest industry trends, technologies, and best practices in e-commerce.

  • Strong knowledge of e-commerce platforms and technologies.
  • Proficiency in digital marketing strategies and tactics.
  • Analytical skills to interpret data and make data-driven decisions.
  • Excellent communication and interpersonal skills to collaborate with cross-functional teams.
  • Attention to detail and ability to multitask in a fast-paced environment.
  • Knowledge of SEO techniques and tools to optimise website content.
  • Familiarity with web analytics tools such as Google Analytics.
  • Experience with online marketplace platforms such as Amazon, eBay, or Shopify.
  • Proficiency in content management systems (CMS) and basic web development skills are advantageous.

Personal Requirements

  • Highly motivated and results oriented.
  • Creative and innovative mindset.
  • Adaptability to changing market trends and customer preferences.
  • Problem-solving skills to overcome challenges and obstacles.
  • Strong organisational and time management skills.

Being an E-Commerce Specialist requires a combination of technical expertise, marketing knowledge, and a customer-centric approach. The specialist plays a crucial role in driving online sales, optimising the user experience, and staying ahead of the competition. By leveraging e-commerce platforms, digital marketing strategies, and analytical skills, they contribute to the growth and success of the company in the rapidly evolving online marketplace.


Boston City Campus and Business College does not offer a programme that leads directly to this occupation. Please take a look at the related occupations below to see whether any of these appeal to you. Alternately, please send an email to taryn@boston.co.za and a Student Advisor will call you back.

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