Email Marketing Manager

An Email Marketing Manager is responsible for creating and executing email marketing campaigns, driving customer acquisition and retention, and improving email campaign performance. They will work closely with cross-functional teams, such as creative, content, and data analytics teams, to ensure that email campaigns align with brand guidelines and marketing objectives.


  • Develop and execute email marketing campaigns, including newsletters, promotional emails, and transactional emails.
  • Create email lists and segments based on customer behaviour and preferences.
  • Manage email automation and triggered campaigns, such as welcome emails and abandoned cart emails.
  • Monitor email campaign performance and conduct A/B testing to optimise open rates, click-through rates, and conversion rates.
  • Ensure that email campaigns comply with local regulations, such as POPIA and GDPR.
  • Analyse email campaign data to identify opportunities for improvement and report on campaign performance to stakeholders.
  • Collaborate with cross-functional teams to develop email content, including copy and creative assets.
  • Stay up to date with industry trends and best practices in email marketing.


  • Excellent written and verbal communication skills.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Familiarity with email marketing platforms, such as Mailchimp or Campaign Monitor.
  • Understanding of email marketing best practices, including list management, segmentation, and personalisation.
  • Knowledge of local regulations related to email marketing, such as POPIA and GDPR.
  • Experience with A/B testing and optimization.
  • Familiarity with HTML and CSS.
  • Project management skills, with the ability to manage multiple campaigns simultaneously.

Personal Requirements

  • Detail oriented, with a focus on accuracy and quality.
  • Creative and innovative, with a passion for developing effective email campaigns.
  • Results-driven, with a focus on achieving business objectives.
  • Collaborative, with the ability to work effectively with cross-functional teams.
  • Proactive, with the ability to identify and solve problems.
An Email Marketing Manager plays a critical role in driving customer acquisition and retention through effective email campaigns. They should have strong analytical skills, familiarity with email marketing best practices and regulations, and experience with email marketing platforms. A Bachelor's degree in Marketing or a related field, along with 3+ years of experience in email marketing, is typically required for this role. The ideal candidate should be detail oriented, creative, results-driven, collaborative, and proactive.


Boston City Campus and Business College does not offer a programme that leads directly to this occupation. Please take a look at the related occupations below to see whether any of these appeal to you. Alternately, please send an email to and a Student Advisor will call you back.

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